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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert ebook
Publisher: Morgan Kaufmann
Page: 318
ISBN: 0123735580, 9780123735584
Format: pdf

Measuring the user experience: collecting, analyzing, and presenting usability metrics: Morgan Kaufmann. The crux of the presentation was not being afraid of setting objectives, having metrics to measure them and most of all, learning from the users. He recently coauthored (with Tom Tullis) the first ever book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics , published by Elsevier/Morgan Kauffman in 2008. "Measuring the User Experience: Collecting, Analyzing, and. I was wondering which is the best practice to Measure User Experience, based on 4 key pilars: 1) Branding; 2) Usability ; 3) Content and 4) functionality. However we can get a rough idea of their overall satisfaction by “connecting the clicks” user did on the site and other key metrics like time spent on site, conversion ratio etc. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. Information architecture: Blueprints for the Web: New Riders. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments. Purpose: Learn how to create, collect, and present usability metrics. This presentation focused on building Facebook Communities. Tullis and Albert's book sets out to cover the whole process of doing a usability study, from planning and collecting data all the way through to analysing and presenting it. What would you recomend for this kind of . Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies), Morgan Kaufmann. Web analytics mainly deals with collecting, measuring, analyzing and reporting the data on presentation components. Observing the User Experience: A Practitioner's Guide to User Research. Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. In this paper, I introduce the key business process steps in designing a web analytics strategy for an online platform. Presenting Usability Metrics," by Tom Tullis and Bill Albert. There are a few good books out there on measuring UX, but I'd start with Tom Tullis's Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics . 9781457167614 - UX/UI Bibliography - Read and discover the world of user experience with this Safari Books Online bibliography.